Rather than suggesting the fixed most popular pairings, it pushes out a selection of options that modifies itself as customers continue to converse and make their questions more specific.Ĭhatbots can provide personalized product recommendations based on what the customer asks for as opposed to analytical assumptions, improving the overall customer experience and increasing customer loyalty. In that case, they can ask generative AI. However, suppose a customer wants to know what goes best with chicken curry.
Traditionally, stores recommend product pairings or the top three items others bought based on an e-commerce basket selection. In the end, store managers could still get it wrong, as one person's idea of a perfect product combo could differ from the next. It requires complex calculations to analyze customers' purchase history and preferences based on mobile app, e-commerce and point-of-sale data. Personalization is more crucial than ever for grocers to retain loyal customers.
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